Our Mission is to promote, influence & encourage all participation in outdoor sports & activities via our television show, Women of the Wild Outdoors™. We strive for quality entertainment, educational elements & inspiring experiences.  It’s a feminine invasion of the great outdoors & women have a fresh, animated & passionate perspective that we’ll showcase & highlight. They are mothers, wives, daughters, sisters, grandmothers, cousins & friends who have found that the outdoors can bring great joy, fulfillment & an element of fun! Catch their passion…

Women of the Wild Outdoors™  is a collective dream & creative vision of this husband & wife team, Ed & Lisa Retterath. He's a hard-working successful entrepreneur who's had the enjoyment & privilege of hunting & fishing with his family & friends since he was a little boy. These outdoor trips & adventures were his family vacations & bonding time with friends providing great memories & educational experiences. She had the privilege of being from a military family & traveled extensively on many moving trips & adventures. She carried that adventuresome spirit into a longtime career with the airlines enjoying all the wonders the world outdoors had to offer. As a couple, they have been both fortunate & blessed with these many opportunities & experiences... now they want to share by promoting women in the outdoors with you via a new television programming experience. They are not the stars----YOU are! So let's get on with introducing our other creative team...

Our Team is a collaboration of creative vision & talent. Along with hiring many talented freelance cameramen & editors----we have joined efforts with an expert directing team of two greats as well: Mark Ambroz & Bill Urseth.

Bill Urseth was our first lead-in. He is a friend & an experienced, dedicated hunting advocate plus his years in hunting TV was a perk! Our ideas & his experience set the Women of the Wild Outdoors™ ball rolling. He is a successful Host of 'Quest for the One' television show, a world class hunter & champion US tournament winner, an acclaimed writer/author & now our talented Field Director.